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What Is Amazon Live and How to Use It

At the point when Amazon Live sent off in 2019, it was hailed as “the new QVC.” The Amazon Live page actually feels suggestive of the first shopping channel’s particular sharing time video style, and maybe that is exactly what the biggest web-based commercial center required.

Exploiting the livestream pattern was a splendid move by Amazon in light of the fact that livestream makes up for the shortfall of not having the option to see, contact, and experience items before online customers purchase. For Amazon customers, livestream is the following best thing.

In 2021, buyers will spend an expected $6.78 billion in friendly applications, as per another report. This figure is supposed to ascend to $17.2 billion by 2025. Makes this significantly seriously fascinating that $3 out of each $4 spent in the main 25 applications came from social applications that offer livestreams!

Join this information with a report that 74% of customers start their web based shopping venture on Amazon, and the unquestionably capability of Amazon Live rapidly becomes clear.

All in all, how would you as a dealer make the most of this free (I rehash, FREE) opportunity? Continue to peruse.

What is Amazon Live?

“Amazon Live takes the fun and interactive nature of live video and joins it with online shopping,” states “Bring products to life by featuring them in your product carousel. Features like product highlighting, live promotions and chat help you engage with your audience during your streams.”

Amazon Live has been drawing more attention this year as Amazon pulls publicity stunts, like partnering with celebrities like Demi Lovato to promote products and brands on Prime day 2020.

Amazon first unveiled Amazon Live in early 2019The US-only service allows brands to broadcast live or pre-recorded videos to Amazon shoppers demonstrating product usage and features. Shoppers can watch the livestreams across devices and platforms. While pre-recorded video is not technically livestreaming, the expectation is that brand representatives will engage with shoppers while the video broadcasts. 

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However, Amazon Live will ban pre-recorded videos that are longer than 5 minutes and/or looped. Amazon also requires that pre-recorded videos must not appear to be pre-recorded in order to retain the “live” feel of Amazon Live.

Amazon stated, “Content you stream should be primarily live, with the majority of your livestream content captured and streamed in real-time. If any pre-recorded video is included in your livestream, it cannot be “looped” or played on repeat multiple times, and any such pre-recorded video cannot exceed 5 minutes in duration.”

Who can Use Amazon Live?

Brand Registered Brands & Vendors

US professional sellers registered in Amazon Brand Registry and US Vendors with an approved Amazon Store.

Amazon Influencers with an Active Influencer Storefront

Recently, Amazon rolled out livestreaming for influencers, which is an extension of Amazon’s affiliate program that allows influencers to earn a commission on each item they sell.

ThirdParty Sellers & Amazon Agencies

While not a traditional user of Amazon Live, third-party sellers and agencies can certainly livestream on behalf of the brands they represent. This is a service we offer to our clients free of charge here at Kaspien.

Why Brands Should Use Amazon Live

It’s Free

All you need to do is download the Live Creator App (more on that later) and you can start livestreaming. 

It Drives Sales

You’re on Amazon to make more deals, and Amazon Live is a free method for doing that with attribution capacities. At the point when you’re live, your livestream shows up at the highest point of the Amazon Live page, which is an exceptionally dealt page. Under your live video is the item merry go round that includes every one of the items you’ve related with that livestream. Tempt watchers to navigate to your postings by offering unique estimating or bargains, as those promotions are shown in the item merry go round.

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It Reaches & Engages Shoppers

By its very nature, livestreaming is engaging. Through this platform, you can talk directly to potential customers, show them your passion, and sell them on your brand and products. Especially if you’re in a category that is ripe with counterfeiters or pricing wars, Amazon Live is the perfect place for you to show why your products are the best. 

As you livestream more and sell more, you can “level-up” on Amazon Live, which unlocks additional livestream placements beyond just 

Here is a step-by-step guide to starting your Amazon Live:

  1. Download the Amazon Live Creator app (iOS only).
  2. Sign in to your Seller, Vendor, or Influencer account to create your Live account.
  3. Choose your brand and enter your profile name.
  4. Choose the products that you want to feature on your live stream (here, you can choose your product list. This is where you may add any products that you want viewers to be able to purchase immediately from your live stream)
  5. Now, you are almost ready. Doing Amazon Live is free but you can also spend some money to gain more viewers by boosting your live stream. An option will appear whether you want to boost your live stream or not. (As the amazon team said, the benefit that you can get from “Boosting your Livestream” is it will show your video with your page and product details across multiple advertising locations on the site or home page of and their Amazon shopping application)
  6. You will now see a preview of your camera and just hit the “Go Live” button to start and to let the viewers see you and your amazing products live.
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How to live stream to Amazon Live using an external camera

The Amazon Live Creator app lets you pick an external camera as a source for the stream’s video. Anyone who already streams live video knows this entails the use of encoding software. OBS Studio is a great and popular choice, and here’s how you live stream to Amazon Live using it.

Step One — After you install OBS Studio, connect your external camera with your computer and choose it as a video source in OBS Studio.

Step Two — Open the Amazon Live Creator app and choose the external camera as the source option. You’ll see a “get URL and stream key” button, and after clicking on them, you’ll see the RTMP URL and the stream key.

Step Three — Enter the URL and the key into OBS Studio. After that, all you need to do is start the stream in OBS Studio, and then start it in the Amazon Live Creator app. When you’re done streaming, end the stream in the app first, and then in OBS Studio.


The best thing about the choice to utilize an outside camera is that, with the RMTP URL and the stream key, you can utilize extra apparatuses to extend your range. For instance, in the event that you have a paid membership to Restream, you can add the custom URL and key and stream, all the while, to various stages.

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