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What is Amazon Attribution and How to Use It

Assuming you’ve at any point taken a stab at driving traffic from outer sources to your Amazon postings to increment deals, you’ll realize how disappointing it very well may be.

Like a computerized Bermuda Triangle, when your potential clients click the connection in your promotion, blog entry or presentation page, and crossed into the Amazon environment, you were basically passed on to figure whether they really finished and bought.

That is, until recently, when Amazon carried out the beta form of its Amazon Attribution program.

In this article, I’ll talk through what Amazon Attribution is, the reason you really want it, and how it works.

What is Amazon Attribution?

A report from Statista says that Amazon had 45% of all out US Web based business spending in 2019, and it’s on the ascent. Assuming you need contend in Internet business, you’ll probably have to get on board with that temporary fad of expenditure and growing your Amazon business eventually.

The Amazon Attribution device can assist with growing your Amazon business. It permits you to follow your transformation measurements for items from off-Amazon traffic sources.

In basic words, Amazon Attribution allows you to screen the genuine return on initial capital investment (Profit from Speculation) of outward missions of traffic.

Assume you’re sending off an item through Facebook Promotions. Presently you can see subtleties of site hits, add to trucks, and the quantity of deals by utilizing the Attribution device.

For Amazon venders, this is the primary authority attribution instrument, and it was intended to permit dealers to have similar degree of accessible information and knowledge as inward traffic like PPC.

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Nonetheless, just qualified merchants can exploit this device to get the right deals influence investigation and return on initial capital investment from promotions via virtual entertainment, search advertisements, item promotions, show promotions, and other off-Amazon media.

How Amazon Attribution works

Any dealer who utilizations Supported Items or Supported Brands Promotions knows that it is so vital to every now and again monitor promotion missions to guarantee they’re performing productively. As a dealer, you depend on the information Amazon provides you to settle on conclusions about catchphrases, offers, and in general financial plan. Be that as it may, you may not be getting the full tale about your promoting endeavors.

It’s critical to have execution information for the missions you run beyond Amazon, as well — rather than indiscriminately tossing cash at a Facebook or Google promotion, you need to ensure those channels are really working for you. Before Attribution was accessible, it was undeniably challenging to follow the viability of an off-Amazon crusade.

Amazon Attribution permits you to:


Comprehend which publicizing channels are best at driving traffic and deals for your Amazon items.

This is the way things would normally go down before Attribution: on the off chance that you ran on-and off-Amazon promotion crusades one month and sold 200 items, you’d have the option to accurately ascribe the, say, 100 deals emerging from your PPC supported advertisements. Be that as it may, the starting points of those excess 100 clients would stay a secret.

On the off chance that you’d approached a device like Amazon Attribution, you’d have had the option to see precisely where those other 100 clients came from, including the way they took to buy the item.

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Figure out which crowd systems increment the your mission execution, so you can zero in on the outer promotion crusades that are working and stop the ones that aren’t.

Back to our model: with Attribution, you would’ve had the option to pursue the educated choice to remove channels that were low-performing and amped up those that drove more transformations, subsequently enhancing your lobbies for the next months and saving yourself a load of cash.

Plan ahead

Learn the kinds of messaging and imagery your customers respond best to, so you can develop a marketing style for your business and plan for future ad campaigns.

Attribution provides all of the conversion metrics you need:

  • Click-through rate
  • Impressions
  • Detail page views
  • Number of purchases attributed to each ad channel
  • “Add to Carts”
  • Total sales

It gets even better: you can review all of this data in downloadable reports.

Armed with this information, you can fully optimize ads on multiple external sources, such as Facebook, Google, Youtube, Instagram, Twitter, and even email marketing.

Who Can Use Amazon Attribution?

Amazon Attribution is accessible to all merchants signed up for Amazon Brand Vault and sellers in select nations like Canada, US, Germany, Spain, UK, Italy, and France.

Qualified merchants and sellers can get to Amazon Attribution by means of Amazon’s self-administration console or through programming suppliers that are coordinated with the Amazon Promotions Programming interface.

Right now, Amazon Attribution is accessible in the accompanying nations.

  • Canada
  • United States
  • Germany
  • Spain
  • France
  • Italy
  • United Kingdom

How Much Does Amazon Attribution Cost?

Amazon Attribution is 100% free for brand registered Amazon sellers but it’s only available in select countries at the moment.

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How To Set Up Amazon Attribution

To set up Amazon Attribution, go to the Amazon Attribution page and fill out a short form.

From here, you’ll be prompted to login to your Amazon account.

After you’ve logged in, follow this step by step guide to set up Amazon Attribution on your account.

Step 1: Create a campaign.

Step 2: Choose a campaign name and add the products you want to track.

Step 3: Create an ad group. Choose the platform where you want to place the link using the publisher dropdown menu and enter in the destination URL of your Amazon product.

Step 4: Copy your Amazon Attribution tag.

Step 5: Use your Amazon Attribution link in your ads, blog posts and social media to track your external traffic on Amazon.

Optional: Amazon can create a special upload file formatted for Google ads. Click “Upload a File” if you plan to create a link for Google Ads. For platforms other than Google Ads, click “Set up an order.”

Benefits of Amazon Attribution

Prior to Amazon Attribution, it was impossible to measure the effectiveness of multiple non-Amazon traffic sources all at once.

Amazon Attribution solves this problem by allowing you to track the channels that yield the highest returns and the channels that require further optimization.

Ultimately, Amazon Attribution provides brands with a clear picture of what’s working and what’s not.

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