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Selling on Amazon vs. eBay in 2022: Which is Better?

These days, internet business dealers have numerous options concerning where they can sell their items on the web. Shopify, Walmart, Etsy; all proposition merchants the chance to get their items before customers.

However there are two stages that have been around longer than the rest: Amazon and eBay. Also, as the most seasoned internet based commercial centers (as well as the #1 and #3 top-performing web based business destinations individually) you might need to think about selling on either.

Yet, how do you have any idea which will turn out better for you?

There are great contentions for both, so we’re assessing the distinctions between the two commercial centers to figure out which store is — generally — the most ideal choice for your kind of business.

Do consumers trust Amazon or eBay?

Amazon and eBay are both deeply grounded and have been around since the mid-1990s. Amazon initially sent off in July 1994, under the name Cadabra (it changed its business trademark to Amazon in 1995), with eBay following after accordingly presently, in September 1995.

In any case, with regards to shopper trust, Amazon will in general beat its opposition. As a matter of fact, Amazon is so centered around acquiring and keeping up with the trust of clients it’s remembered for the organization’s vision, mission, and values.

What’s more, that center seems, by all accounts, to be paying off. In a new Wilderness Scout review, 73% of U.S. customers said they believe Amazon to be a decent organization for purchasers.

One more explanation Amazon is frequently viewed as the go-to for online customers is the simplicity with which items can be returned. Their A-Z Assurance guarantees that customers can get a full discount assuming that they are disappointed with the nature of their buy, or its conveyance time.

Conversely, eBay’s strategy is substantially more convoluted with regards to returning things and getting full discounts. Also, dealers might actually tick eBay’s ‘All purchases are final’s crate, leaving purchasers with no response assuming they are discontent with the item.

As a vender, you might believe that is something to be thankful for. In any case, in fact, it tends to be very negative to your business.

By setting your leaning to ‘All purchases are final’, you’re conveying messages to potential purchasers that they can’t believe what you’re selling. Furthermore, as a shopper, which kinds of organizations do you purchase from? The people who keep on supporting you post-buy, or the individuals who take your cash and run?

In this way, in guaranteeing support post-buy, Amazon is building brand devotion and giving purchasers the security they need to feel happy with taking a risk on an item they could not in any case buy.

What’s more, as a vender on their foundation, you receive the rewards of that trust.

Pros And Cons Of Selling On Amazon & eBay

Pros of Selling On Amazon Cons of Selling On Amazon
High conversion rates Intense competition
Substantial reach Strict performance metrics
Reasonable fee Restricted brand ownership
Access to FBA (Fulfilled by Amazon) Expensive and complicated
Excellent support and trust Lack of patron loyalty
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Pros of Selling On eBay Cons of Selling On eBay
Lower fee Small customer base
Trustworthy reviews Fundamental messaging system
Bigger brand exposure No delivery fulfillment
Access to various seller tools Slow bulk upload of listings
`Enhanced affiliate program Fees may add up



Amazon Vs eBay Comparison:  10 Key Factors That Decides

As said earlier, the decision to choose the right platform to sell a product between the two depends on different factors. A few of these are listed below:

1. Sales and Competition

  • Amazon: As a merchant or a seller, one has to comprehend the concept of Amazon SEO and the way it works. Amazon sellers that offer the highest quality products at competitive prices ultimately win the so-called “Buy Box.” With this, the other key factors include offering various shipping options, free shipping, maintaining inventory/stock, and operating as professional sellers.
  • EBay: Like Amazon, even eBay has its SEO rules. EBay sellers that perform high are awarded with a tagline of “Top Rated Plus” and rank high in their search results. As far as eBay is considered, it takes a customer’s feedback, number of listings, credibility, and sales rate into account.

A large number of worldwide purchasers invest their energy and cash on eBay and Amazon consistently. All in all, how to guarantee that a client is getting an item from you and not from your rival? All things considered, the significant technique is to improve the item postings such that they seem top in the online business list items. Additionally, the nature of the item that you sell must be adequate to assist you with acquiring heaps of positive surveys.

Winner: Tie – because both have insane sales and are equally competitive.

2. Fees

  • Amazon: The fee offered by Amazon might be low when compared to eBay, but this alone doesn’t conclude everything. There are other charges, which most sellers tend to overlook initially and realize it only after they go through a few experiences.
  • eBay: It has an extremely bad reputation in the world of e-commerce business. In fact, it has earned a nickname called “Feebay” from Internet bullies for charging too high. But what you hear might not be actually true because, in the end, the fee charged by Amazon is higher than eBay.

Around the world, the expense charged by Amazon will in general be higher than that of eBay. While eBay charges a FFV (Last Worth Expense) of 10%, Amazon charges something like 15%. Then again, eBay forces no end expense though Amazon charges an end charge contingent upon an item that is being sold. Say, for example, Amazon could have a level shutting expense of $0.46 + $0.06 per lb for discount clothing, furniture, and so on.

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Winner: eBay – A seller makes about 5.13% more profits than Amazon.

3. Traffic Statistics

  • Amazon: An Amazon shopper browses their products and stays on the website for an incredible time length. On an average, this is about 12 – 13 minutes. In addition, the website has a bounce rate of less than 25%, which means that more than 75% of its shoppers look at multiple pages.
  • eBay: On the other hand, eBay also has a similar time duration but only varies slightly. On average, eBay shoppers stay on the website for 11 minutes.

As far as traffic measurements, even notable sites can’t rival the quantity of guests or customers these two key part get in a day. The most intriguing part is that guests will generally be on these destinations with a typical time length of 11 – 12 minutes. This makes sense of why venders list their items in them.

Winner: Amazon – A shopper on an average stays for about 12-13 minutes on Amazon.

4. Buying Experience

  • Amazon: One of the best features of Amazon is their user-friendliness, especially with the buying experience. They have a single-click checkout option, making it highly simple for customers to buy a product. Moreover, the process of refunds and returns are straightforward.
  • eBay: Unfortunately, eBay has been long known for a messy buying experience. One not only has to wait until the auction completes (if it is not fixed listing) but also is redirected to PayPal website for the payment process. This often frustrates a lot of customers while purchasing something.

Customers or buyers will only be satisfied if the payment feature is right, fast, and trouble-free. If it is time-consuming and unreliable, they are more likely to switch to another website.

Winner: Amazon – For making the payment process simple, fast, and easy.

5. Customer Support

  • Amazon: If a seller opts for Amazon FBA (Fulfilled By Amazon) option, Amazon takes complete responsibility of the customer service problems on his or her behalf. This includes returns, inquiries, and refunds. Also, the seller gets access to their Customer Metrics feature with which the score for customer satisfaction is automatically calculated.
  • eBay: The sellers of eBay also have access to Seller Dashboard through which the seller performance and customer service can be monitored. In addition, they work diligently to make sure that the buyers do not violate their sellers’ protection policies and other buying practices.

Winner: eBay – It has better protection for sellers than Amazon.

6. Product Promotions

  • Amazon: Amazon is well known for its “Lightning Deals,“ which lets sellers set discounts for their products for a maximum duration of 6 hours. This facility drives sales if the timing and price are right. Another way to make customers return and buy more frequently is to offer either a coupon code or a heavy discount.
  • EBay: Figuring out and running a product promotion or a sale for a basic eBay product listing is not that easy. In fact, it used to be a very difficult back then. This is where Amazon wins it.
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The one normal and the main component that allows clients to remain back on an internet business site is its arrangements/limits or dumbfounding coupon codes. However eBay has sent off the idea of in-site publicizing, venders have found Amazon’s in-site advancements better.

Winner: Amazon – Gives opportunities to generate sales by creating promotions.

7. Design and Trust

  • Amazon: The design and quality of Amazon cannot is unbeatable. Another vital element for building trust is through seller ratings, which again, Amazon guarantees it.
  • eBay: Unfortunately, eBay gives the feel of a garage sale with its product listings. It neither does look attractive nor does it feel appealing when compared to Amazon.

Design truly plays a key role in earning the trust of both sellers and customers. Even though both eBay and Amazon have created a trusted rating system, a lot of them have better and easy experiences with Amazon. Unquestionably, better trust generates more sales.

Winner: Amazon – Has a friendly system for both sellers and customers.

8. Payment Methods

  • Amazon: Amazon sellers should use Amazon Payments in order to accept payments. That’s it. Further, Amazon collects the payments and deposits them into your bank account two times a month without additional fees required. They take all the credit card risks, which PayPal on the other hand, doesn’t. Other benefits for Amazon sellers is that they don’t have to send payment reminders, invoices, or track those unpaid items..
  • eBay: Sellers on eBay accept PayPal. But credit cards are accepted only if they have a merchant account. EBay’s payment system involves more work, time, and cost to manage the payments as a seller.

Payment modes should be of less hassle to sellers. Unless they are easy and straightforward to work on, they tend to be overwhelming. However, with better and simple payment features, Amazon takes a point for this.

Winner: Amazon – Has enhanced and straightforward payment methods.

10. Feedback System

  • Amazon: Its superior guarantee system makes the buyers feel more secured and shielded when buying an item. If a seller receives many negative feedbacks, his or her account might be suspended. Also, getting feedback removed is much more flexible and easy than eBay.
  • eBay: Though it gives more weightage to feedbacks than Amazon, it becomes a disadvantage for buyers, as it pushes those negative comments down, making it vulnerable for potential buyers. eBay checks and makes the negative seller’s feedback scores less noticeable to shoppers. It rather lets buyers make their choices themselves than coming up with a conclusion through user feedbacks.

Both Amazon and eBay feature their own feedback systems, permitting sellers as well as buyers to write their impression regarding a transaction. This means that both marketplaces give a proper place for shoppers to leave their comments – negative and positive for sellers.

Winner: Amazon – Helps buyers in making the right buying decision.

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