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How to Use Amazon Posts to Promote Your Products

Is Amazon Posts the following enormous online entertainment stage for internet business venders? Indeed, sort of.

On well known web-based entertainment stages like Instagram, TikTok, and Facebook, you can utilize extraordinary marking to advance your whole product offering inside your profile, so clients can undoubtedly find your image across the board place. On Amazon, it’s not that straightforward 100% of the time.

A client who buys one of your items on Amazon might have no clue about that you sell different things they might be keen on. Amazon Presents looks for on address this issue by permitting venders to present virtual entertainment content on Amazon.

Amazon Posts is similar to a social media feed. It enables online retailers to promote their brand and products directly in Amazon. Sellers provide the content that best showcases their products, and Amazon displays those Posts where shoppers want to see them most.

Posts is a great tool for advertising and brand awareness, but a lot of sellers stay away from it because, well, they don’t know how it works or how to use it!

What Are Amazon Posts?

Amazon Posts is Amazon’s virtual entertainment drive intended to assist customers with tracking down new items and draw in with their number one brands.

Basically, this is Amazon’s variant of Instagram. Presents permit brands on make and advance item related content, straightforwardly connecting to explicit item postings. Every one of your posts will show up on your image’s feed.

Your substance is noticeable to customers on item detail pages, related item feeds, and class based takes care of. Amazon is giving brands and organizations a potential chance to showcase straightforwardly to their crowd, inside Amazon itself.

As an entrepreneur or advertiser hoping to grow their web-based entertainment promoting (SMM) methodology, Amazon Posts offer an exceptional way to deal with content. Rather than making content on the most recent web-based entertainment webpage and connecting to an Amazon account, brands can draw in with clients currently on the Amazon stage, driving deals and commitment.

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Admittance to customers that are as of now captivating with Amazon is important for what makes Amazon Posts such a fascinating promoting apparatus. That entrance can decrease rubbing, one of the most disappointing obstacles for advertisers to survive.

Who can use Amazon Posts?

Because it’s still in development, Amazon Posts is not yet accessible to everyone. To use it, you must be:

  • selling in the U.S.
  • registered with the Amazon Brand Registry

Amazon demand-side platform (DSP) customers can also create Posts as long as they have an advertising console account on top of their Amazon DSP account.

How to set up and use Amazon Posts

As we already mentioned, only brands enrolled in Brand Registry with an active Amazon store are eligible Amazon Posts. Here’s how sellers with these qualifications can get started.

Step 1: Visit posts.amazon.com and sign in using your existing Amazon account credentials.

Step 2: Click on “Get Started.”

Step 3: Choose the brand you want to promote.

Step 4: Upload your brand’s logo. This will appear on your Posts as a thumbnail next to your brand’s name, like a profile picture on Instagram or Facebook. Once your upload is complete, choose “Submit and continue.”

Step 5: Create a Post!

Be sure to upload a lifestyle image of your product, add an engaging caption, and list some ASINs for related products in your product line — that’s how Amazon will figure out which category tags to assign your Post. You can either publish your Post immediately or schedule it for later.

Amazon provides tips on what makes for an effective Post, summarized below:

  • You should aim to inspire customers with attractive, compelling imagery showing your product in action
  • Keep your images simple and avoid using collages or overlaid text, buttons, or icons. The more crowded or complicated your image is, the more likely it’ll be ignored
  • Use high-quality and high-resolution images
  • Let your caption tell a story about why your products are valuable and unique. Avoid repeating your product description or using snippets from customer reviews
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Pros and cons of Amazon Posts

Amazon Posts can be a mixed bag, depending on what you’re selling and your brand’s sales strategies.

Here are some pros and cons to help you decide if Posts is right for you.

Pros of Amazon Posts

  • It’s free
  • It sets you apart from your competitors’ product pages
  • Customers can “follow” your brand for stronger loyalty
  • You can collect engagement data to better understand your shoppers
  • You can repurpose social media content

Cons of Amazon Posts

  • You don’t choose where Posts appear
  • Competitors can use it to steal shoppers from your pages
  • It’s only available for the U.S. market

How can I be successful with my Amazon Posts?

Want to use Amazon Posts to the fullest? Here are some tips to make the most of it.

1. Add new Posts regularly

As with social media, Amazon Posts users benefit from regular posting. Not only does this ensure that your Posts stay fresh and up-to-date, but it also gives your feed plenty of content for followers to peruse.

Because there’s no limit to how many Posts you can put up, it’s OK to do it every day or even multiple times per day. Produce content for as many product categories as you can to enhance your reach and target new types of shoppers.

2. Post enticing images and captions

Another tip from the social media playbook: use attention-grabbing visuals and riveting captions to encourage engagement. Shoppers will ignore bland and unassuming Posts. If you want their clicks, you have to make your Posts stand out with interactive content, such as quizzes.

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That goes beyond having nice-looking product photos. Try posting lifestyle photos of your products in everyday use. Shoppers tend to respond to images that feature people, especially faces, so include images of people using and enjoying what you’re selling.

3. Use split testing to see what works

The best way to know whether a Post’s image and caption will resonate with your audience is to test it, ideally before you take it live.

While you can use Amazon split testing to experiment inside the marketplace, the downside is that you’re testing on actual shoppers. It usually takes weeks to run a test and get the data. And if shoppers don’t like your test image, your sales could take a hit.

An alternative is to use an external Amazon A/B testing tool like PickFu. This DIY polling platform enables you to collect quantitative and qualitative data without the risk of losing customers.

PickFu lets you quickly test variations of your Posts or specific images, captions, or copy — any variable you want, really — with a target audience of consumers. Upload screenshots or images, then select respondents according to certain demographics and traits, such as Amazon Prime members. You’ll get results, including written feedback from each respondent, that same day.

PickFu can help with more than just Amazon Posts. Think of it as an Amazon listing optimization tool that takes the guesswork out of knowing what your customers want. Use it to test your product titles, logo, brand name, target SEO keywords, and more.

 

 

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