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How to Sell on Facebook Marketplace – 2022 Beginner’s Guide

Everybody knows Facebook as a spot to find loved ones, share photographs, and join vested parties. In any case, did you had any idea about that you can likewise sell things, and even form an online business on Facebook? All you really want is a functioning Facebook account!

In this aide, I’ll tell you the best way to sell on Facebook Commercial center, getting from the time tested procedures I prescribe to Amazon dealers.

What is Facebook Marketplace?

The Commercial center was presented by Facebook in 2016 and immediately turned into a well known stage to offer things to nearby purchasers. Contrasted with Craigslist, Facebook Commercial center is a more secure and more easy to understand stage to utilize while selling locally.

Facebook further separates itself from Craigslist by permitting qualified merchants to offer cross country transporting for items in specific classes — giving them a lot bigger client base than neighborhood just dealers.

How huge? All things considered, Facebook itself has an incredible 2.9 billion month to month dynamic clients, with an expected 800 million Commercial center clients every month.

In light of its starting points as a nearby purchase/sell stage, individuals will generally consider the Commercial center a clearinghouse for individuals’ utilized or undesirable family things. However, its transportation capacities mean it’s likewise perfect for retail exchange — the act of purchasing popular items from a retail location and exchanging them online at a greater cost.

On the off chance that you’re new to the Commercial center, set aside some margin to glance around and see the kinds of items accessible. Like eBay or Craigslist, you can trade essentially anything you can imagine — from vehicles to love seats, computer games, furniture, and that’s only the tip of the iceberg.

Who should sell on Facebook Marketplace?

The short response is: anybody! Facebook Commercial center isn’t only for individuals who have additional stuff they need to dispose of — it’s likewise for business people, internet business organizations, Amazon venders, carpenters, handcrafted specialists, physical stores — you understand everything.

As a matter of fact, vender methodologies don’t contrast all that much among Facebook and different stages like Amazon and eBay.

Not at all like other internet business or exchanging commercial centers, Facebook charges no expenses to list your things in the event that you sell them locally. In the event that a client submits a request for transportation, the merchant is just charged 5% of the deal cost. The low above makes posting items on Facebook an easy decision for new and experienced web based business venders.

What is it that you really want to begin selling on Facebook?
All you want to begin selling on Facebook Commercial center is a functioning Facebook account. It’s actually straightforward! Assuming that you might want to offer transportation on your postings, you want to make the additional stride of entering your installment and delivery data.

Why Use Facebook Marketplace?

Facebook Commercial center permits you to grandstand your items where north of a billion Facebook clients shop consistently.

In 2021, the Commercial center arrived at 1 billion month to month clients.

With Facebook Commercial center, you can straightforwardly speak with purchasers by means of Facebook Courier. Therefore, potential clients can contact you with inquiries continuously.

Beside contacting an expansive crowd, Commercial center likewise offers devices to help efficiency and further develop your transformation rates.

There are no posting charges, and the item posting process is basic and direct.

To put it plainly, Facebook Commercial center is a great stage for specialists, Amazon merchants, retailers and confidential mark brand proprietors the same.

How to Sell on Facebook Marketplace: A Step-by-Step Guide

Step 1: How to set up your Facebook Marketplace accoun

If you already have an active Facebook account, you have access to Facebook Marketplace. On the left-hand side of your Facebook homepage, you should see a “Marketplace” tab. If not, search for “Marketplace” in the search bar and it’ll come up.

If you don’t have a Facebook account, it’s easy to set one up.

Go to and click on “Create New Account.”

Enter in your information and click on “Sign Up.”

From that point forward, your record will be set up and all set. You’ll have to fill in some data so you really appear to be a genuine individual — it’s a significant step that will make you more reliable on the Commercial center. Individuals won’t have any desire to purchase from you on the off chance that you don’t have essentially a profile picture and some fundamental distinguishing data for you.

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It’s just as simple as that! When your Facebook account is all set, you can get to the Commercial center.

Step 2: What should you sell on Facebook?

Similar to eBay and Craigslist, you can sell practically anything on Facebook Marketplace. Your first step to selling on Facebook is to look around your house, garage, or attic to see if you have some stuff cluttering up your home that’s valuable enough to resell.

This can include old furniture, old electronics, video games, kitchen appliances, books — anything! Take a look around the Marketplace and see what others are selling in your area.

While you’re at it, take note of other sellers’ product descriptions and photos. What did you find helpful as a potential customer, and what areas do you see for improvement? For example, did the seller include the product’s dimensions and well-lit photos taken from multiple angles? Keep your observations in mind as you create your own listings (more on building listings in Step 4).

Categories on Facebook Marketplace:

You can sell in many different categories on the marketplace, including apparel, musical instruments, and pet supplies.

Here’s the category list in full:

  • Vehicles
  • Property rentals
  • Apparel
  • Classifieds
  • Electronics
  • Entertainment
  • Family
  • Free stuff
  • Garden & outdoor
  • Hobbies
  • Home goods
  • Home improvement supplies
  • Home sales
  • Musical instruments
  • Office supplies
  • Pet supplies
  • Sporting goods
  • Toys & games
  • Buy & sell groups

As you can see, it doesn’t matter what you’re selling — there’s a category for you on Facebook!

Product Research

Before you begin selling on Facebook Commercial center, you ought to do some item research to ensure what you’re selling will be productive. This is an essential step, particularly for dealers hoping to fabricate or upgrade an online business through Facebook.

Viable item research relies upon information; it thinks about the number of units of a given item that sell over the long run and at what cost, as well as the number of different venders that are seeking similar clients inside a specific specialty.

Facebook Commercial center generally bargains in neighborhood deals of oddball things, so we don’t have a lot of supportive information on what sells and what doesn’t. However, that doesn’t mean we need to figure regarding what will sell — we can simply hope to see what chips away at different commercial centers like eBay and Amazon.

There are easy routes to assessing productivity, as well as an assortment of internet business instruments accessible that handle all the truly difficult work. One such instrument is Wilderness Scout. Its strong highlights like Item Information base and Catchphrase Scout dissect Amazon deals information to uncover productive open doors with only a couple of snaps. And keeping in mind that the item research devices are worked for Amazon, the bits of knowledge they give are adaptable to Facebook Commercial center.

You’re not expected to utilize programming to do item investigate, yet you ought to continuously believe information over hunches with regards to selling on the web.

We should discuss the three primary concerns to consider while doing item investigate for any internet business commercial center: productivity, request, and rivalry.

Unlike eBay and Amazon, you don’t have to factor in selling fees on Facebook if you are selling locally. No listing fees, no referral fees, nothing.

If you set up shipping on your listing, Facebook will only charge you a 5% selling fee. This fee is there to cover the cost of the payment processing for using their checkout system.

For example, if you sell and ship an item for $10, Facebook will charge you $0.50.

Compared to:

  • eBay fees: ~14% + shipping
  • Amazon fees: 15% referral + 15% for FBA fees

To determine your potential profit, simply subtract your buy cost from your selling price.

  • Demand
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Since Facebook doesn’t furnish us with any information, we want to utilize information from eBay and Amazon to provide us with a smart thought of what’s selling.

Since we’re ready to see sold and finished postings on eBay, we can compute the sell-through rate, or the quantity of sold postings versus the quantity of dynamic postings for an item, communicated as a rate. We’ve gone over this cycle exhaustively in our manual for selling on eBay, yet we’ll audit it here.

A high sell-through rate areas of strength for shows — meaning a huge level of items recorded are being sold. On the off chance that an item has a low sell-through rate, there’s very little interest.

All in all, what is a decent sell-through rate? To sell your items rather rapidly, search for things with basically a half sell-through rate. Underneath that, you might need to stand by half a month to a couple of months for the item to sell.

Utilizing eBay’s high level channels and query items, we can undoubtedly decide the sell-through pace of any item utilizing information from the beyond 90 days. We should attempt a model. .

On eBay, I will look for “charizard card.” That search term returns 19,816 outcomes. This implies there are presently 19,816 dynamic Charizard Pokémon card postings.

Step 3: Where to source products to sell on Facebook

Now that you have a thought of what will sell on Facebook, how would you really get your hands on these items? By and large, obtaining items for Facebook is like obtaining items for eBay. The most ideal way, as I would see it, is to go the retail exchange course, so we’ll begin with that. However, there are a couple of different strategies I need to examine.

Resell products from retail stores

This is retail exchange, a plan of action that functions admirably on Amazon. As a matter of fact, 26% of Amazon merchants truly do retail exchange, and over portion of them make $1,000 or all the more every month in deals.

It additionally functions admirably on eBay, so there’s not a great explanation for why you can’t prevail with it on Facebook. On the off chance that there are nearby individuals in your space searching for those equivalent items, you will have clients.

Remember that individuals notice radically increased items, and Facebook clients aren’t timid about slamming merchants who attempt it. It is ideal to value your exchange items sensibly and overlook unjustifiable grievances. At last, you’ll get messages from individuals hoping to purchase.

Search the freedom or deals segments of retail locations like Walmart, Target, and even supermarkets. Very likely, you will track down incredible arrangements to exchange.

Involving our eBay model in Sync 2, utilize the eBay application while you’re out perusing and utilize the offer through rate strategy to suss out beneficial open doors.

Sell your own private label product

Chances are if you have your own private label product (i.e., a product you sell under your unique brand) Facebook Marketplace is already on your radar. 10% of Amazon sellers (who mostly run private-label businesses) currently sell on Facebook, and another 8% are looking to expand there in 2022.

If the concept of a private-label product is new to you, just know that selling your own branded products is a proven route to success on Amazon, and presents an equally good opportunity on Facebook. Remember, Facebook Marketplace has over 800 million active users nationwide — a huge pool of potential new customers.

Advantages of the private label model:
  • You create your own unique product and brand
  • You can sell something nobody else can, which sets you apart from other sellers
  • You can save money by sourcing your products from suppliers outside of the U.S.

For an in-depth tutorial on creating and sourcing a private label product, check out our updated guide to How to Sell on Amazon.

Go to your local thrift store

You can always find some hidden gems at thrift stores. If you look hard enough and stay consistent, you will find some hidden treasures priced way below market value.

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Look out for vintage or designer clothing, used but functional video games and toys, furniture, glassware, and other items that hold their value.

Source from garage sales and estate sales

Garage sales and estate sales are places where you can find great items at an even better price. Typically, when a homeowner has one of these sales, they are trying to declutter their home or they’re moving—which means they’ll let stuff go for cheap.

These can be hit or miss but if you keep at it, you can dig up gold. Use these two free websites to find garage sales and estate sales in your local area:



Step 4: How to list your items

Now that we’ve reviewed product research and sourcing, lets go over how to create your listings and start making some money.

Facebook makes it easy to list products for sale. We’ll do it from a desktop in this example, but you can also list products from your phone.

On the left-hand menu on the Facebook homepage, click “Marketplace.”

Then “Create new listing.”

Next, click “Choose your listing type.” You can choose from “Item for Sale,” “Vehicle for Sale,” “Home for Sale or Rent,” or “Create Multiple Listings.”

We’re going to choose “Item for Sale.”

Now, you’ll fill in all of your product information and upload product images.

Here’s where we begin the process of listing optimization: making our product more visible to customers, more likely to be clicked, and more likely to sell.

First, you want to be sure your listing title and description include all as many relevant keywords as possible to improve your SEO—this helps your product show up more prominently when a customer searches for it (or for similar products).

The more detailed information and keywords you include, the better chance customers will actually see your product.

For this example, I’ll create a listing for an Xbox One console I no longer want. I’ve titled it “Used Xbox One with Wireless Controller and Wires,” so there should already be zero confusion about what the customer will get if they purchase my listing.

In the description box, I communicated the Xbox’s condition, making note of cosmetic defects the customer could notice, why I’m selling it, and, again, what’s included with the purchase.

Step 5: Advanced selling tips for Facebook Marketplace

Once you get the hang of product research and listing optimization, you can become a Facebook Marketplace pro. Let’s go over a few next-level strategies to increase your sales.

Boost your listings

You can advertise your Facebook listings by “boosting” them, or moving them back to the top of Marketplace search results. Boosting your listing essentially turns it into an ad, which comes with a few benefits:

  • Your listing will also appear in people’s news feeds
  • Customize your audience to target likely customers
  • Set your own daily budget and campaign date range
  • See insights from Facebook about your listing’s performance

Here’s how to boost your marketplace listing:

In “Your Account” on Marketplace, go to “Your Listings.” Find the listing you’d like to promote and click on “Boost Listing.”

Next, set your daily budget and boost duration. Facebook will estimate your audience reach based on your budget, so you can make a cost-effective decision on how much to spend.

After you set your budget, you can choose the audience you want to target. Facebook allows you to target users by location, age, and even interests. You can save custom audience settings for future use.

Start selling on Facebook Marketplace!

After you sell your first item through Facebook, you’ll be hooked. This easy-to-use platform makes shopping simple for buyers and sellers alike.

All you need is a Facebook account, and you could be selling products from your house the same day.

I hope this detailed guide will help you start your selling journey using Facebook marketplace! If you’ve already found success on Facebook, let us know your top tip in the comments.

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